A new venture from Secuoya Digital in keeping with the spirit of social responsibility, which underpins the entire project.
In a world in which values ought to be the driving factor of growth, the Secuoya Group has its gaze fixed firmly upon the world of sport and its protagonists as prime representatives of the merits of society. The Secuoya Group is throwing its weight behind emerging sports; offering them greater visibility and contributing towards sustainability and growth, progress in sport and ultimately in society as a whole.
Grada 1 is the first project to possess these characteristics and Secuoya’s digital division is firmly in favour of creating a distribution model for sports content that is in keeping with the company’s corporate social responsibility ideals and which is better equipped to bring sport and the spectator closer together around the world of viewing content.“If Secuoya could be defined in any terms it would be by its values, foundations and people. Therefore, actively supporting our prestigious medal winners, personalities and sporting stars who fly the flag for “Marca España” (‘Brand Spain’) around the world and doing so in a socially responsible way is something we felt compelled to do”, explains Raul Berdones, president of the Secuoya Group.
This is why the Secuoya Group is launching Grada 1, a web-based audiovisual platform which aggregates sporting content per sports category (basketball, swimming, running, padel tennis, karate, cycling, etc) which aims to shine a spotlight on the sporting personalities who “embody the very best values of our society and who deserve to be given a more prominent platform”, in the words of Raúl Berdonés.
For Miguel Cardenal,Secretary of State for Sports, turning sporting excellence into creative pursuits is a sure-fire winner. “During these difficult times, the Secuoya Group’s decision to invest in these sports comes as an excellent initiative. Although times are undoubtedly tough, there are also opportunities, goals and challenges aplenty for those who know how to tap into them and this investment from Secuoya is a fine example of a company doing exactly that”.
Using live streaming, topical and historical videos and brand new content such as tutorials, interviews and reports, the platform will be the gateway to a broad catalogue of VOD content which can be accessed in any form. Rada 1, which is completely free to access, is open to all users and screens equipped with a multiplatform ecosystem: web (now available), Google Play apps, ITunes and Smart TV. Grada 1 content, categorised by sport, will be fed into by various sources: own content with reports, interviews, tutorials and previously unpublished material, broadcasts of sporting events by acquiring broadcasting rights for key international events and championships and by selecting material that is already available on YouTube or other platforms containing archived recordings, memorable moments or the best bits online from the world of emerging sports.
“We want to make it easy for users to access content in any form and from anywhere. The content from Grada 1comes from four sources: own content, sports personalities themselves, aggregated data and international agreements on exclusive content through international subscriptions: an area in which we are involved in advanced negotiations with some major European players”, explains Pablo Cabello, director of Grada 1. Furthermore, Grada 1 aims to give Spanish sporting personalities the attention they deserve. By effectively making them “content engines”, Grada 1 offers members of our sporting elite a window through which to increase their visibility and profile, through interviews and reports as well as through new content, recorded by them and uploaded to the platform. This shows that Secuoya is leading the way in content creation innovation, acting as a direct link between spectators and sporting protagonists.
Grada 1 is part of Secuoya’s new digital strategy, introduced by the communications and marketing division, which is actively in pursuit of new digital business models based on audiovisual content and focusing on brand communication.